The paper explores the multifaceted impact of globalization on artistic identity. In the contemporary world, the fusion of cultural heritages and the accessibility of diverse global cultures have led to a transformation in the way artists perceive and express their identities. This study examines the effects of globalization on artistic practices, emphasizing the interplay between cultural exchange, technological advancements, and the global marketplace. It argues that while globalization has enriched artistic expressions by opening up new platforms and audiences, it has also posed challenges to the preservation of local traditions and artistic uniqueness. Through a critical analysis of case studies from various art forms, including visual art, music, and literature, the paper highlights the complexities of artistic identity in a globalized context. The findings suggest that artists must navigate a delicate balance between embracing global influences and maintaining their cultural roots, which can lead to the creation of a unique and dynamic form of artistic expression that transcends borders.
